CLIENT
Moneyduo was my dream to transform personal finances. A simple way for couples to manage family budgets with some clever gamification.
APPROACH
I couldn't find a single app that had all the features my wife and I needed, so I decided to make my own.
Did basic user maps to help identify the scope
Market validation & research
Aggressive competitive analysis
System flows & high-fidelity prototypes
After 6 months of research, I realized that building this app would require a massive undertaking, a shit ton of money. Bagged and locked this puppy away until the right partner comes along.