Synergy Equipment
CLIENT
DOZR operates a B2B commerce platform specializing in construction rental equipment. I partnered directly with their client, Synergy Equipment, to execute a complete platform rebrand and redesign.
APPROACH
I led a comprehensive commerce platform transformation through strategic design methodology:
Facilitated stakeholder alignment workshops to establish brand direction and user experience goals
Conducted subject matter expert interviews to identify critical user pain points
Executed iterative design sprints covering system flows, site architecture, and wireframing
Delivered high-fidelity UI designs and interactive prototyping
Based on initial success, Synergy Equipment expanded the engagement to include Webflow prototype development for solution validation and user testing. The positive results led to a final contract extension to complete the full e-commerce platform build-out.
